An executive briefing by Erlend Hollebosch

AI amplifies the system it enters. Make it coherent first.

AI accelerates whatever it finds: aligned decisions and connected processes, or silos and friction. Enterprise value starts with coherence.

Most organizations have adopted generative AI, yet few see a material effect on results. The gap is rarely the technology. It is the misalignment between strategy, processes, decision rights, data and culture. This briefing shows how to make the enterprise coherent first, and then redesign work around humans and agents.

01GenAIAssists a person with a task
02CopilotEmbedded in everyday tools
03AI AgentActs toward a goal
04Agentic WorkflowCoordinates steps and systems
05Reinvented ProcessRedesigned around humans and agents
06Business ValueMeasured in outcomes, not usage
01. The GenAI paradox

AI Everywhere. Transformation Almost Nowhere.

Organizations have rapidly deployed GenAI, mostly as horizontal tools such as copilots and chatbots. These tools help with:

Writing
Summarization
Information retrieval
Meeting preparation
Content generation
Individual productivity
Task gets fasterProcess stays the same

The gains are real, but spread thinly across thousands of employees and individual tasks. The business process underneath stays largely the same.

Use AI regularly in at least one business function88%
Are scaling AI agents in at least one function23%
Attribute 5% or more of EBIT to AI≈ 6%

The value gap. Adoption runs roughly fifteen times ahead of meaningful earnings impact. Only about 6% of organizations attribute 5% or more of their EBIT to AI.

Exhibit 1 · High adoption, limited measurable impactReport finding · McKinsey, The state of AI in 2025

Deploying AI broadly is not the same as transforming the business.

02. The coherence lens

Why AI Stalls in Fragmented Organizations

The value gap is rarely a technology problem. AI lands in organizations where decisions wait, handoffs multiply and governance keeps adding layers. Agents accelerate whatever system they enter.

Fragmented enterpriseCoherent enterprise
DecisionsWait for approval across committeesOne owner decides at the right level
HandoffsMany, with no owner for the transitionFew, designed end-to-end
GovernanceA new layer after every incidentProportional to risk
ChangeInitiatives stacked in parallelSequenced to what teams can absorb
What agents amplifyFrictionValue

Measure how the enterprise moves, not only what it produces

Decision latency
Time from question to decision.
Handoffs per case
How often work changes hands before it is done.
Waiting share
Part of the cycle time in which nothing happens.
Rework
Work done twice because it was unclear or incomplete.

Reduce friction before you accelerate. Otherwise agents make the old problems faster.

Coherence decides what agents amplifyFramework · The Coherent Enterprise

The AI Advantage Will Not Come From Having More AI.

It Will Come From Redesigning How Work Gets Done.

The organizations that create disproportionate value from AI will not simply deploy more copilots or build more agents. They will identify the processes that matter, redesign them around human and machine capabilities, govern agent autonomy, and connect AI investment directly to measurable business outcomes.

Five principles for coherent transformation

The Coherent Transformation Playbook · The Coherent Enterprise
  1. Protect absorption capacityChange only as fast as people and teams can absorb it.
  2. Reduce fragmentationFewer, connected initiatives instead of many parallel ones.
  3. Simplify governanceProportional controls, fewer layers, faster decisions.
  4. Protect operational continuityTransform without breaking what works today.
  5. Reduce friction before accelerationRemove waiting and handoffs before adding agents.

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